Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...

Moore, a leading constituent experience management (CXM) company, is proud to announce a significant expansion in its production personalization capabilities. Through expanded investments in ...

New York, Sept. 29, 2025 (GLOBE NEWSWIRE) -- Thankster, a leader in automating personalized direct mail, has unveiled an innovative AI tool that transforms how recipients experience mailed cards. This ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

Direct Mail Experiences Can Make a Lasting Impression Properly personalized and creative physical direct mail experiences can have a significant impact on an individual. The “2022 Hybrid Audience ...

NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain ...

Seeing the success that many smaller business-to-business (B2B) organizations have had with account-based marketing (ABM), large enterprise B2B companies are working to cash in on ABM, too. But for ...