Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of Direct Mail: Business Insights 2026, examining ...

After participating in a webinar panel on Lob's 2026 State of Direct Mail Report, Paul Bobnak shares what stood out the most and why.

In an ever-evolving digital world, the importance of direct mail cannot be overstated. A direct mail campaign remains one of the most effective modern marketing techniques to improve customer ...

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Targeted direct mail is a convenient solution that increases audience engagement and reduces the need for a bloated digital marketing budget. Overcome digital fatigue with direct marketing strategies ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

Marketing is an essential cost for every small business, as this is how you get your business noticed and stand out from the crowd. However, marketing can also be a huge cost if you are not careful.