Who has the better logo: McDonald’s or Burger King? According to the research, people respond more positively—meaning they consider brands more authentic and worthy of their money—when they have ...

Brand recognition refers to consumers' ability to recognize a company through elements like logos, packaging, slogans, or jingles. In advertising and marketing, it plays an essential role in giving ...

What kind of logo is right for your brand? This is the question researchers set out to answer in one of our most popular articles from last week. They wanted to know whether brands benefit more from ...

Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies. It’s ...

Descriptive logos ‘could boost net sales’ – New research has found that descriptive logos (ie, logos that contain text or visuals that communicate what product or service a brand offers) can tangibly ...