In a full-page advertisement published in The Times of India, Dabur Red toothpaste positioned itself as “The Swadeshi Choice,” emphasizing its identity as a product “Made in India. For Indians.” The ...

The launch campaign conceptualised by Ogilvy India aims to target Genz and Millennials and emphasise the importance of personal hygiene and oral hygiene. Abhishek Jugran, Vice-President – Marketing, ...

New Delhi: The Delhi High Court has directed Dabur India to provide scientific evidence supporting its advertisement claims that fluoride in toothpaste causes health issues, including lower IQ in ...

Dabur has become the second-largest player in the oral care segment in modern trade channels, driven by growth in its Dabur Red Toothpaste and premium brand Meswak. The herbal toothpaste category and ...

‘Give me Red’ was the advertising slogan of a battery manufacturer in the 90s. No reason why one should hear that echo at the Ghaziabad headquarters of Dabur India—a maker of edible things like honey, ...

Representative Image FMCG major Dabur has become the second-largest player in the oral care segment in the modern trade channels, its chief executive officer Mohit Malhotra claimed on Monday. The ...