Customer delivery personas — yes, they’re really a thing, and they can help you drive top- and bottom-line growth. As we head into the peak holiday season, retailers are bracing for the surge of ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...