Forbes

Marketers Underestimate How Loyal Customers Are And Don’t Understand What Drives Their Loyalty

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. May 07, 2025, 11:47am EDT In December of last year, as part of ...
PR Newswire

Salesforce positioned as a Leader in the SPARK Matrix for Customer Loyalty Solutions, Q2, 2023, by Quadrant Knowledge Solutions

MIDDLETON, Mass., Oct. 23, 2023 /PRNewswire/ -- Quadrant Knowledge Solutions announced today that it has named Salesforce as a Q2 2023 technology leader in the SPARK Matrix™ analysis of the global ...
Business Wire

Loyalty Landslide: US Consumers Demand More as Brand Loyalty Declines

INDIANAPOLIS--(BUSINESS WIRE)--The shifting tides of the US economy, the dynamic digital retail landscape and evolving consumer preferences are triggering seismic changes in brand loyalty. SAP Emarsys ...
Entrepreneur

What Are the Best Ways to Achieve Customer Loyalty and Retention?

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...