Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

Customer lifecycle management ensures that businesses are using their UC systems to maximum potential. Written by eWEEK content and product recommendations are editorially independent. We may make ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

Despite its central importance to the success of every business, customer experience is rarely implemented as effectively as it could be by leadership teams. This happens because customer experience ...

Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more than just speed bumps in the process. With 97% of decision-makers expecting ...