Guy Nirpaz is founder of leading customer success platform, Totango. He authored Farm Don't Hunt—The definitive guide to customer success. In today’s cloud-centric, subscription-based economy, ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls The Fast ...

Marketing has a problem. As the business has trumpeted the rise of “customer obsession” and the “empowered consumer,” marketing’s role is woefully unclear. Marketing has a problem. If we’re being ...

Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

BOSTON--(BUSINESS WIRE)--BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

As credit card transactions are falling and lending products are becoming even more important, banks are fighting harder than ever before to remain top of mind and relevant to their customers. In this ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls Let me ...

The language of marketing can be characterized by the following: buzzwords, buzzwords and more buzzwords. But jargon can become quite confusing when definitions are not universally established and ...

Premium supplements brand Life Extension had been treating its customers as thought everyone was the same. It had no personalization, a one-size-fits-all approach. Farrah Interdonato, Senior Manager, ...