Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...
Are you a print subscriber? Activate your account. By Tim Nudd - 1 min 33 sec ago By Ad Age Staff - 26 min 54 sec ago By Adrianne Pasquarelli - 2 hours 49 min ago By Erika Wheless - 2 hours 57 min ago ...
The advertising and marketing industry has been abuzz ever since the MRC (Media Rating Council) voted to suspend Nielsen’s accreditation to measure national and local television after the measurement ...
Amidst the multitude of high-level TV discussions about alternative TV measurement options, ViacomCBS has struck a deal with VideoAmp, an advertising software/data company, to provide an “alternative ...
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