Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

Deepening more alternative-currency agreements among major TV network-based media companies, Paramount Global has struck a deal with iSpot.tv to “measure and transact” national TV advertising ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 min 33 sec ago By Ad Age Staff - 26 min 54 sec ago By Adrianne Pasquarelli - 2 hours 49 min ago By Erika Wheless - 2 hours 57 min ago ...

The Coalition for Innovative Media Measurement (CIMM) has announced the launch of a new initiative to explore how the economics of operating a currency-grade national TV measurement solution are ...