Alliance brings together complementary strengths in commercialization strategy, cross-functional launch readiness, ...

Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement. Account-based marketing (ABM) was never just about marketing.

PharmaForceIQ has announced its acquisition of Aktana, aligning its cutting-edge digital orchestration platform with the industry's premier AI-driven field Next-Best-Action (NBA) platform. The ...

Traditional methods of product planning and launch are evolving in the post-covid-landscape, and all key stakeholders must be reevaluated in order to develop a cohesive strategy. To advance knowledge, ...

If an agency’s teams—or its client’s teams—aren’t aligned internally, agency partners will likely face issues such as conflicting priorities, miscommunication and approval bottlenecks, stalling ...

Finance leaders value precision. Timeliness and tidiness of spreadsheets have historically been must-haves for fresh talent—but today, AI and automation technologies have increased efficiencies and ...

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge ...

When using AI to improve your individual marketing output, think first about your customers rather than specific tools. Or vice versa: this is all about your individual efficiency and creativity, ...

Six years ago, I wrote (with colleague Jennifer Riel) a Harvard Business Review article on functional strategy. But the questions about functional strategy keep coming unabated. It is a vexatious ...