(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

The makers of Crest toothpaste must face a lawsuit after a judge approved a motion allowing parents to question whether the brand’s packaging implies that children can use more of the product than is ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

CINCINNATI--(BUSINESS WIRE)--Eighty-five percent of consumers want whiter teeth but only 40% are satisfied with the whitening results from toothpastes available today 1. Crest, the #1 toothpaste brand ...

WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to ...

A new report has found that many popular toothpaste brands contain dangerous heavy metals like lead, arsenic, and mercury—ingredients that can pose serious health risks, especially to children. The ...

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Plus, tips for teaching kids how to brush their teeth and ...

Procter & Gamble-owned dental brands Crest and Oral-B are on a mission to close what they call the ‘Smile gap’ in America, one tube of toothpaste and toothbrush at a time. ‘Closing America’s Smile Gap ...

This National Brush Day Join Crest and Oral-B on Their Mission: Getting the Basics to Every Kid in Need To Help In #ClosingAmericasSmileGap CINCINNATI--(BUSINESS WIRE)--When it comes to brushing our ...

Procter & Gamble will remove polyethylene microbeads from its Crest toothpaste line after a dental hygienist spoke out about finding the blue plastic bits in patients' gums. The microbeads can trap ...