Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

TAMPA, FLA. —With pressure mounting for restaurant chains to give their marketing programs a creative boost to grab consumers’ attention, the online promotions they consider harmless may have the ...