Forbes contributors publish independent expert analyses and insights. Vibhas Ratanjee studies leadership and culture at Gallup On August 28, 1963, Martin Luther King Jr. delivered one of the most ...

Creating a compelling brand story for your business is akin to weaving a rich tapestry that encapsulates your values, mission and the unique journey that has shaped your brand. This narrative not only ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Branding, at its core, is one of the most pivotal parts in ...

For many first-generation college students, the path to higher education is anything but straightforward. A first-generation student is a person whose parents did not complete a four-year degree. And ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand’s reputation, credibility and ...

Joan Didion opens The White Album with the famous line “We tell ourselves stories in order to live.” This statement reflects her view that humans rely on narratives to make sense of life’s chaotic, ...

Artificial brains, humanoid robots and ‘assistants’ are misleading myths – and they directly affect how we use AI.