Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...

In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and engage their target audiences. However, with the impending demise of third-party cookies and ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

For B2B marketers, creating campaigns that reach and influence the right buying committee is no easy task, especially when resources are tight. And creating campaigns can often take hours - from ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...

Ed Bastian, the chief executive of Delta, recently said that if you’re not growing as a business you’re going through slow-motion liquidation. (Just wait until the next airline downturn, Mr. Bigshot.) ...

This article was co-authored by Michael Terry. Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

A team of Rutgers University-Newark students, including four from the business school, won a first-place prize of $10,000 and a chance for each student to intern with Omnicom Health in the company’s ...

How do you celebrate five decades of a company that has shaped the way we work, learn, and connect? For Microsoft, the answer wasn’t seeped entirely in nostalgia but also to use the occasion to ...