Around the soft, billowy white that is Pantone’s 2026 Color of the Year, the Pantone Color Institute built six distinct palettes that show exactly how this “breath of fresh air” can live in the real ...

NEW YORK — Pantone has launched a huge new color collection for fashion, home and interiors, grouped into two distinct palettes that reflect the increased use of pastels and shadows. The collection, ...

Pantone and Microsoft want to help put the "art" in "artificial intelligence." The companies announced Wednesday that they have teamed to launch a tool they call Palette Generator, a conversational AI ...

CARLSTADT, N.J., and REDMOND, Wash. — Nov. 5, 2025 — Pantone, the global color authority and provider of digital solutions for the design community, and Microsoft Corp. are joining forces to guide ...

Pantone’s new AI-powered Palette Generator uses decades of color research to create custom palettes. A test run on New York City’s mayoral candidates reveals how the tool interprets campaign energy.

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...