Sheryl Seitz is VP Marketing and Communications at May Mobility, and Operating Partner at C4 Ventures. An effective communications strategy is crucial to the success of an organization. However, there ...
Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In today’s environment, where information spreads instantly and ...
You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...
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