Researchers at the University of Portsmouth have found picky eaters perceive food eaten out of red bowls to be saltier and less desirable than the same food served in white bowls. The findings add to ...

New research published this week in the Journal of Consumer Research suggests the color of your plate matters when it comes to how much you eat at a meal. Experts have known for years color plays a ...

Though parents have always told their children to eat their greens, they might start telling them to eat off their reds. Scientists have found that when subjects ate off red plates, they tended to eat ...

On the brink of swimsuit season, weight loss is on everyone’s mind. The latest craze in fad diets is likely to have the pounds inching back on just past spring break. However, a new study may have ...

This article describes the first U.S. color vision test, which was developed during World War II through the initiative and pioneering dedication of a remarkable man -- Dr. Israel Dvorine. We mention ...