"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Finding the right foundation match for darker complexions can be difficult to say the least. Growing up, I always struggled to find the perfect product. More often than not, I had to work with an ashy ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

From Real Housewives and drag queens to athletes and action stars (and all of us that fall in between), bad shade matching seems to be a universal problem. If you wear makeup, you know the pain of ...

If you’ve ever tried to find which colors suit you best, you’ve probably turned to methods like seasonal color analysis and identifying your undertones. But aura beauty is the latest style trend that ...

What is color-correcting makeup? “Color-correcting with makeup begins with color theory,” explains Elisa Flowers, a makeup artist based in New York City. “It starts with the rainbow color wheel that ...