There's just something iconic about seeing a Coca-Cola machine in the wild these days. The machines were practically a staple of every business, gas station, and school cafeteria from the early 1980s ...

A few years ago, marketers at Coca-Cola noticed a worrisome trend. While the growth of fountain soda sales was up nationwide, the likelihood of a customer buying a fountain drink with a meal was ...

Coca-Cola has decided to offer a scaled-down can size in Washington, D.C., and New York City as part of a new initiative to increase sales. The new 7.5-ounce can contains 90 calories and is meant for ...