Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us ...

Teens talk about their “brain rot” online. While there isn’t data to back it up, per se, experts do have concerns about the ...

Ever spend a little too much time scrolling through social media or binge-watching shows and end up feeling…fuzzy? The phrase “brain rot” has exploded online, used to describe everything from too much ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Multiple US studies have now confirmed the negative side effects of consuming low-quality online content such as TikTok ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

AI-generated “brain rot” videos are popping up all over the internet and getting a lot of attention. Currently gaining traction among younger users, these clips feature wild characters, like a shark ...

The term brain rot was voted Oxford University Press’ word of the year in 2024, an unusual honor for a phrase that started as online slang. OUP defines it as the supposed deterioration of a person’s ...

"Ballerina cappucccina" is not the latest trend in fancy lattes. Instead, it's a dainty ballerina with a giant coffee mug for a head, a character from a popular TikTok meme in the category of ...

In 2024, the University of Oxford named “brain rot” as the word of the year.