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Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

There are many descriptions for a new style of car paint that has become popular in recent years, but none quite captures the essence of the know-it-when-you-see-it look. The hues are muted earth ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a leading automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

Most cars in America have three colors of lights on the outside. There’s white for headlights and reverse lights, red for brake lights and rear lights and amber for turn signals, at least in the front ...

White was the most popular car color 30 years ago and it maintains that ranking today. When combined with the prominence of black (23.4%) and gray (22.9%), the top three most ...

Daud Gonzalez is a lifelong car enthusiast and automotive writer with a specialty in modified and race-ready rides. He spends most of his time modifying his cars and ruining them in the process. He is ...

White continues to be the leading car color choice globally according to research by paint supplier BASF. The study says over 50 percent of non-commercial vehicles produced in 2022 wore achromatic ...