Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

James has been writing about cars professionally since 2012. After a bruising period freelancing in his native UK, James spent six years in Dubai, starting his new life abroad as Web Editor for ...

This is the 10th major redesign of the company''''''''s logo since its formation in 1919. Click here for more details.

For millions, purchasing a vehicle is one of the most significant transactions most people will ever make. So not only must new vehicles meet every safety and governmental regulation, but getting the ...

Even if you aren't obsessed with cars, it's hard to not at least be a little curious about the stories and meaning behind their logos. OK, maybe not Honda, since it's just an H that very clearly ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Isack Hadjar races at the 2025 United States Grand Prix in Austin. Illustration: Dan Goldfarb / The Athletic; David Buono / Icon Sportswire / Getty Images Between the Racing Lines | Formula One is ...

As much as the best Italian performance cars have pushed boundaries in performance and styling, there's also another element that makes them so desirable among collectors. It's hard to define exactly ...

During the second part of the 1960s and early 1970s, American manufacturers began developing ever more appealing graphic packages for their high-performance models. In some cases, the graphic packages ...

The 2027 Chevy Sonic is the first place the new Bowtie appears. Chevrolet debuts a new, monochromatic logo on the 2027 Sonic RS in Brazil, but U.S. vehicles will get it eventually. The logo is black ...