WASHINGTON — We’ve all heard it said that a new car’s value drops as soon as your drive it off the lot, but did you know the color of a car can impact its value when it’s time to sell it? According to ...

When picking out a car, color might not be thought of in the same vein as reliability or specs. Still, it can affect how we perceive our own vehicles, as well as how other drivers may see us.

Porsche appears to be exploring color-shifting bodywork that adapts to clothing using cameras and electricity, pushing ...

Porsche wants to use a camera to capture any color you see, anywhere, and then replicate it on the car instantly.

Porsche is working on a paint system that would let a car copy almost any color it “sees,” turning the bodywork into a kind of rolling display rather than a fixed finish. Instead of locking in a shade ...

Take a stroll around a vintage car show, and you’ll see pops of color everywhere. You might spot a 1969 Plymouth Roadrunner in bright yellow, a common color in the muscle car era, or a 1975 Chevy Nova ...

(iSeeCars) – A car’s color can help or hurt its resale value, according to a recent analysis by iSeeCars.com. After comparing prices of more than 650,000 recently sold three-year-old used cars, ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

The famous Henry Ford’s “A customer can have a car painted any color that he wants so long as it is black” still holds water today, even though modern technologies allow cars of today to be ...

Followed by purple, red and green. Wait, you say, those are all actual, vivid colors. This finding flies in the face of consumer behavior, as the vast majority Americans buy cars that are white, black ...

You may have heard that red cars have the highest insurance costs. This is often stated as a fact, with the explanation that police officers view people with red cars as more reckless and likely to ...

Most popular car colors in Texas. Take a stroll around a vintage car show, and you’ll see pops of color everywhere. You might spot a 1969 Plymouth Roadrunner in bright yellow, a common color in the ...