In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...

In today's fiercely competitive business world, establishing a robust personal brand is crucial for professional success. But what sets a great personal brand apart from the rest? Often, it is not ...

This should vary from piece to piece. Rather than copying and pasting the narrative into your communications, which will feel generic, think about how your subject matter reflects the narrative’s ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

Developing a brand goes much further than design, offering a practical tool for an industry in the midst of change. When you bring up the concept of family office brands there are two opposing ...

Storytelling is at the heart of every successful brand. Whether it's Nike empowering athletes or Dove celebrating self-acceptance, brands thrive when they tap into universal human narratives. These ...

In 2005, I was working at a buzzy ad agency as a senior brand strategist when we were asked to hit the streets and ask consumers what they thought of the new branding of an iconic soft drink. When we ...

Having a unique product used to give you at least a few months of lead time over other players, but that advantage seems to matter less and less — just think of how Twitter Spaces managed to land on ...