Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

Adam Taylor is the Founder and CEO of Splendor, a 25+ year creative agency - building bold brands and solutions across B2B industries. Most brands don’t actually have a brand. They have a name. A logo ...

In today's increasingly competitive marketplace, a brand’s point of view must be distilled to the clearest message possible to gain the attention of its target market. Brands must stand out not only ...

DURHAM, N.C. -- New research finds brands that leverage a reputation for quality to pay employees less risk eroding profits. The paper, published online June 12 in the Journal of Marketing Research ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities and enhancing brand loyalty.