Phil Portman is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Today, we live in a digital-first world where the role of the ...

If you build a brilliant product and no one knows about it, does it even exist? When I launched Jotform in 2006, I wasn't just worried about bugs or crashes — I was worried that my product wouldn't ...

Revenue growth can be challenging for companies that are just starting out—not only are they faced with smaller budgets, but they likely also have leaner teams. In my experience with startups, scaling ...

Marketing is becoming an increasingly data-driven subject, inspired by companies seeking to become more personalized and segmented with their data to target customers better, but also by institutions ...

When we hired a Gen-Z marketer, we had no idea what we were getting ourselves into. We expected fresh perspectives and a new approach to marketing, but as an older millennial, I didn’t expect just how ...

I read something the other day that lit my brain on fire: "Stop making ads, start making art." It was a mic-drop moment. It got me thinking about this content catastrophe we find ourselves in. AI has ...

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

Opinions expressed by Entrepreneur contributors are their own. Keep marketing simple and integrated, plan strategically, and embrace creative freedom beyond just data-driven metrics. Effective ...

Things are changing for B2B marketers. They can feel it. Their current inbound marketing campaigns aren’t pulling the same volume or quality MQLs they used to. Why not? What’s changed? It comes down ...