BAND-AID Brand’s Red, White And Blue Revival Leverages Nostalgia Marketing

For America's 250th anniversary, Band-Aid is using nostalgia marketing and brand heritage in a summer campaign to boost ...
Yahoo

Inside Band Aid 30: The Story Behind the Unexpected Reunion

In late September, Bob Geldof was in no mood to reminisce about “Do They Know It’s Christmas?,” the November 1984 charity single raising money for the victims of Ethiopian famine. “I do the Africa ...
Los Angeles Times

Not another revival of Band Aid’s ‘Do They Know It’s Christmas?’

On Nov. 25, Band Aid released the “ultimate remix” of “Do They Know It’s Christmas?,” the rock charity single from 40 years ago that, in addition to whatever good it has done, also broadcasts a ...
Billboard

Band Aid’s ‘Do They Know It’s Christmas?’ Fronts Race For U.K. No. 1

The new version of the festive hit commemorates Band Aid's 40th anniversary. By Sophie Williams Band Aid’s “Do They Know It’s Christmas?” is leading the way for No. 1 on the U.K.’s Official Singles ...
Forbes

Band Aid 30 backlash is fair, but damaging

Today it looked like the goodwill generated by 30 years of music-based charity work had dried up for Bob Geldof, Bono and their latest band of pop sensations. Band Aid 30, unlike its predecessors, has ...