Last year, we saw how the pandemic dramatically accelerated the digital destinies of business marketers. Now, an array of accelerated trends is expanding the organizational remit and laying down new ...

Since Atos won B2B Marketing Team of the Year in 2016, I’ve been involved in many discussions around the approach and model organisations should take with their marketing teams. Research conducted by ...

The world is packed with successful teams, from football to fiction there’s strength in numbers. But whether you’re in a novel fighting crime, debating in parliament, sailing across the Atlantic or ...

Marketers are burned out, stretched to the breaking point, and currently mulling over a break from the old way of doing things. There's never been a better time to be a B2B marketer — that seems to be ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). Imagine a mid-sized B2B healthcare company, proud of its shiny new AI tools designed to transform its communications ...

The buying committee has always existed. Artificial intelligence provides the tools to market to it effectively.

Building a marketing team requires careful decisions about which skills to prioritise and at what level to hire. For small- and medium-sized businesses, those decisions can be even more crucial. With ...

Let’s face it. The uncertain economic conditions we are in will put a great deal of pressure on CMOs and their teams to deliver results under less-than-ideal situations. To do that, CMOs must create ...