Avid has launched an update to its Pro Tools solution with the aim of streamlining creative workflows, accelerating routine tasks and widening access to creators. Pro Tools 2025.10 delivers native ...

Avid, the brand behind Pro Tools, has announced that it's agreed to be be acquired by an affiliate of private equity firm STG. The deal values the company at $1.4 billion and is expected to be closed ...

There is a lot happening at the Avid booth at NAB Show 2024, with new features in Media Composer and Pro Tools and an increasing emphasis on what its Avid Ada AI brings to the table. Avid has been ...