Is it too early to say that augmented reality has jumped the shark? Probably, but now that UK laydee’s mag Grazia has done a “3D issue” with pop-twiglet Florence and the Machine dancing across the ...

Augmented Reality (AR) is transforming the way businesses, educators, marketers, and creators engage with audiences. What ...

Although the technology called "augmented reality" (AR) is still in its infancy, its potential is enormous, for it can help marketers change the way consumers see the world -- literally. AR can ...

Find the latest Augmented Reality news from WIRED. See related science and technology articles, photos, slideshows and videos ...