Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies. What if you could get your ads in front of your ideal ...

Seven Network has partnered with Circana and Experian to enhance audience targeting capabilities using purchase data and ...

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time ...

Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value customers. You’re facing a major shift as familiar manual targeting levers ...

Video network GSTV partnered with Stagwell company The Marketing Cloud to integrate the Stagwell Agentic Targeting System, per details shared with Marketing Dive. The leading player in the convenience ...

Claritas developers have created an AI-driven audience optimization model for email so marketers can further personalize messages and reach the ideal audiences. It also determines new audience ...

Over-reliance on analytics has distanced brands from users, making human understanding the key advantage in a signal-loss era. Over the last 20 years or so, we used to rely almost purely on data to ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Starting Feb. 29, marketers will no longer be able to use LinkedIn’s “Lookalike Audiences” as an ad-targeting option. While the business-to-business social-media platform changes how marketers are ...

Nova Entertainment has launched new sign-in capabilities and app features to enhance audience targeting and personalisation. The changes come as digital audio consumption rises among Australians, ...