Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren Kaniel – the investment ...

An icon in the shape of a lightning bolt. Impact Link Marketing analytics company AppsFlyer just received a vote of confidence in the form of a small investment from Salesforce's venture capital arm.

AppsFlyer, the mobile measurement and marketing firm, raised a new round of funding from Salesforce Ventures at a $2 billion valuation.Read More SportsYahoo Sports ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today announced the launch of Incrementality, its comprehensive cross-network solution that enables marketers to measure, ...

AppsFlyer advances its evolution into the Modern Marketing Cloud, the foundation for unified, measurable, autonomous marketing in the AI era "The Modern Marketing Cloud represents the next evolution ...

App market saturation and the rise of app install fraud means that advertisers must make customer lifetime value (LTV) the most important metric to measure and act on. This finding is part of a joint ...

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...