OneLink eliminates laborious link work as well as broken links that both damage the user experience and result in lost revenue opportunities when deep links are lost after an app download. It also ...

AppsFlyer, a firm that specializes in attribution, has added OneLink, its linking tool, to Salesforce AppExchange. OneLink generates a link that leads customers to a mobile app or app-store, enabling ...

AppsFlyer’s Model Context Protocol (MCP) enables marketers to seamlessly integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering ...

The merits of deep-linking are clear – considering the numbers on smartphone penetration, mobile needs direct links as much as, if not more than, the web – but deep-linking is not just a matter of ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today announced the launch of the first-to-market attribution solution for App Clips, Apple’s shortcut to completing a single ...

AppsFlyer, a specialist in marketing measurement, attribution, and data analytics, has announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that streamlines ...