Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number ...
Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display ...
Mobile marketing platform AppLovin has acquired app header bidding solution MAX Inc for an undisclosed sum. MAX provides a platform for advertisers to bid on a publisher’s catalogue. As part of the ...
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