Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...
According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut production, as Vision Pro proves to be "a rare failure to draw consumers to a ...
Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.
Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...
Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...
Without much fanfare, Apple has unveiled three new flagship products today via a press release—no special event, no prerecorded show. That might be because the new iPad Pro, MacBook Pro, and Vision ...
The first live sporting event was broadcast in the Vision Pro, and it’s a big disappointment. The experience could be amazing ...