Now, a new report from the Financial Times says Apple has scaled back manufacturing and marketing for its Vision Pro headset throughout 2025, indicating that sales aren't on fire as the company likely ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese manufacturer, Luxcorp. That's according to analysts at International Data Corp, ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Apple (AAPL) has scaled back production and marketing of its Vision Pro headset amid muted consumer demand, the Financial Times reported, citing two market intelligence firms. According to ...

Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

After all the chatter about a follow-up version of Apple's Vision Pro headset, as well as a possible cheaper variant, it's suddenly looking like the company's VR headset could end up as little more ...

The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro marketing and production efforts. It’s possible this could reflect Apple’s ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales. The tech giant was expected to sell just 45,000 new Vision Pro headsets, ...

The long-awaited Apple Vision Pro virtual reality headset is struggling to gain a foothold in the market. Despite the initial ...

Recent reports suggest that there are now no redesigned Apple Vision headsets in active development, with the company's focus pivoting decisively to smart glasses. Soon after the launch of the Vision ...

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...