Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...
MoPub, a Twitter-owned mobile ad exchange, is testing an ad sales system to replace the app ads waterfall — a method of selling ad inventory to maximize the pricing and sell-through rate — with a ...
Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
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