Google unveiled its new logo on Tuesday morning, securing its place in the Alphabet family. Alphabet is a new holding company for Google; the company took ownership of the search engine in early ...

Yesterday Google was torn apart, and Alphabet rose from the ashes. In that mad scramble of new CEO’s, new divisions, and new leadership was the plain fact that even though Alphabet was the leader ...

A combination photo of Google’s new (top) and old logos. The new logo has been updated with a custom, “geometric” sans-serif typeface called Product Sans. Photo: Reuters Google on ...

Google has a new owner: a holding company called Alphabet, run by Google founders Larry Page and Sergey Brin. Alphabet owns a few other things, too: Namely, every company ever created or acquired ...

A brand logo is the face of a corporation -- a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain. So when those familiar icons are given a ...