University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...

Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...

A kick-off deck for a marketing project is an important tool for setting the stage for success. It should provide an overview of the project, its objectives, and the strategies and tactics that will ...

A statement of work sets forth provisions and guidelines for specific projects, usually involving independent contractors. Most often, statements of work exist within contractor agreements with larger ...

Project management software: What features are necessary for marketing teams? Your email has been sent Project management is essential for an efficient and effective business. Nearly every team in ...

Over more than two decades as a brand strategist, content developer and growth platform implementer, I have witnessed the evolution of marketing strategies and the pivotal role that technology plays ...

The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...

Amusement parks run the gamut from the likes of Disneyland, Six Flags and Busch Gardens to small local amusement parks such as Knoebels in Pennsylvania and Storybook Land in New Jersey. While a ...

It’s a scenario that’s all too common in Instagram DMs and on Facebook Messenger: An old acquaintance with whom you haven’t spoken in years messages you out of the blue, usually with something like, ...