TEL AVIV, Israel, Oct. 31, 2023 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the launch of a brand new feature on Sellers ...

According to the IAB Tech Lab, ads.txt was supposed to be “a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their ...

Ads.txt research released Tuesday shines a new light on the extent of the harm done to major publishers by inventory resellers and lax supply chain standards. A joint study from Google, Amobee and ...

Nearly two out of three advertisers think ads.txt is a step in the right direction in reducing ad fraud, according to a new study by Oath made available to Marketing Dive. More than 50% of advertisers ...

Google AdSense is now warning some publishers that their earnings are at risk because they have not uploaded an ads.txt file to the site's root domain. Google says "To prevent severe impact on revenue ...

It’s been almost two years since the IAB Tech Lab launched ads.txt. Though the benefits of supporting a simple text-based tool have been proven to be effective, publishers’ adoption seems to be slow.

NEW YORK, Dec. 15, 2020 /PRNewswire/ -- IAB Tech Lab has released the authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and ...

The use of the fraud-prevention system Ads.txt is taking off, but it still has a long way to go. Of the top 1,000 publishers in the U.S., 60 percent are using it, while 40 percent still aren't on ...