Inside Adidas and Sole Play Atlanta's FIFA World Cup strategy

Interview with Anthony "T.J." Bennett, founder of Sole Play in Atlanta, about his recent sneaker collaboration with adidas.
SoccerBible

adidas & Sole Play’s ‘Press Play’ Predator Sala Is Collabing Done Right

The adidas x Sole Play Predator Sala? Yeah, that’s firmly the second type. Of course you can play in the ‘Press Play’ ...
Women's Wear Daily

Adidas Mashing Up the Superstar With the Predator’s Aggressive Stripes and Croc Leather

Adidas has been leading soccer’s expedition into lifestyle sneakers for years, a trend that only looks likely to grow stronger as the 2026 World Cup draws near. And while the Predator has played a ...