Addressable TV ads company Visible World is working with FourthWall Media to make it easier for cable operators to deploy Household Addressable TV Advertising across any of the major cable operators’ ...

Addressable taps means that from the office they can turn a port on a tap on or off. Thats's about it, nothing to be concerned about.

Industry Leading Technology Enables Distributors to Efficiently Allocate Addressable TV Inventory to Optimize Ad Spend and Provide a Better Experience for Advertisers, While Balancing Traditional ...

Dutch media joint industry committee the NMO is from today using watermarking technology from Kantar Media to identify ads served by addressable TV campaigns, in its Viewing Survey. Initially this ...

Converged video, broadband and communications company Liberty Global has integrated Cadent’s automated addressable linear TV and VOD advertising platform into its Virgin Media Ireland operations. In ...

Data-driven, audience-fueled addressable TV may well turn out to be a solution for digitally-challenged pharmaceutical companies sorely in need of reducing excess media waste with better targeting for ...