Example AdWords Scripts to detect anomalies in the performance of accounts. Script results for all AdWords accounts are aggregated in a dashboard. If you’re anything like me, one of your least ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...

AdWords Scripts are one of the most powerful ways to automate reporting and management of AdWords accounts but in most cases they require that the user is able to ...

If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy ...

If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it. Aside from ad copy updates to promote seasonal offers, and bid adjustments to stay ...

Whether you’re interested in learning to write your own scripts and/or you are regularly finding nifty code off of the AdWords Scripts Forum, knowing where to actually place these snippets of code is ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant ...

All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and code snippets for the MCC scripts, which can help you manage ...

Google announced some new features for the AdWords Scripts JavaScript based account management tools. The new features include AdWords reports using AWQL, support of negative keywords, AdWords ...

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...