Both advisors have been instrumental in making Ad Fontes Media’s bias and reliability data available across the ad tech ecosystem. The availability of this data as pre-bid and/or curated segments has ...
VENTURA, Calif.--(BUSINESS WIRE)-- Global advertising technology leader The Trade Desk (TTD) today announced OpenSincera, a new application that provides the ad tech ecosystem with Sincera’s rich ...
The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was ...
Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It has the necessary scale, leverage and momentum to help shape programmatic ...
Ad tech's biggest failures keep making headlines: brand safety scandals, broken frequency capping, wasted media spend, lack of transparency, and measurement chaos. Each time, the response is the same: ...
Both The Trade Desk, Inc TTD and Alphabet Inc GOOGL play pivotal roles in the programmatic advertising ecosystem. TTD operates a leading demand-side platform (DSP), which helps advertisers focus on ...
Both The Trade Desk TTD and PubMatic PUBM play pivotal roles in the programmatic advertising ecosystem, but at opposite ends of the spectrum. TTD operates a leading demand-side platform (DSP), which ...
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