LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

A new study says advertising on free streaming/FAST platforms can result in the same “attention” level -- or higher -- than those airings on advertising-supported paid streaming platforms. The study - ...

Ad spending continued its shift away from linear TV to streaming during this year’s upfront ad-buying season, but, thanks in part to the growth of free ad-supported streaming services (FASTs), buyers ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

NEW YORK—Even though a majority of people now watch TV with the captions turned on, a new study found that just 10% of global TV ads include accessibility features such as closed captions or audio ...

The Television Bureau of Advertising (TVB) has released a study that sheds light on how Americans consume media and the significant role TV continues to play in shaping everyday conversations. TVB ...

New research suggests consumers view FAST networks comparable to that of limited advertising-supported TV streamers when it comes to advertising time in a program -- although industry estimates are ...