Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...

As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, ...